Radio Ad Copywriting
Radio Advertising Copywriting That Gets Results
These were all written by me and produced by local radio stations with the exception of the Kia ads and the Cornerstone Jingle. We produced those.
TITLE: HOMELESS VETS
I PROUDLY SIGNED UP TO DEFEND MY COUNTRY, I DID NOT ASK WHERE WILL YOU SEND ME, WHAT WILL YOU HAVE ME TO DO. NOW I FIND MYSELF COLD AND ALONE. NOT IN SOME FOREIGN COUNTRY…BUT RIGHT HERE IN SPOKANE. I AM ONE OF AMERICA’S ONE HUNDRED AND SEVEN THOUSAND VETERANS WHO ARE HOMELESS TONIGHT. I RESPECTFULLY ASK YOU…. PLEASE HELP ME TO BE CLEAN AND WARM.
Tag: DROP OFF CLEAN CLOTHES, NEW AND GENTLY USED CLEAN BLANKETS, AND TOILETRIES AT ____________________
TITLE: SEDONA INVISIBLE DAYS
EVER HAVE AN INVISIBLE DAY? A DAY WHEN EVERY CAR, TRUCK VAN AND SUV ON THE ROAD ARE OBLIVIOUS TO YOUR EXISTENCE AND SEEM DETERMINED TO RUN RIGHT INTO YOU. ISN’T IT COMFORTING TO KNOW THAT THE ENGINEERS AT KIA HAVE INVISIBLE DAYS TOO? THAT’S WHY THEY PUT SO MANY SAFETY FEATURES IN THE KIA SEDONA. ENOUGH TO WIN SEDONA A FIVE STAR SAFETY RATING, THE GOVERNMENTS HIGHEST. A MINI VAN THAT’S NOT SO MINI SEDONA GIVES YOU ROOM TO SEAT SEVEN, DUAL SLIDING DOORS, A POWERFUL V6 AND A LONG LIST OF FEATURES INCLUDING FRONT AND REAR AIR CONDITIONING, 5 SPEED AUTOMATIC TRANSMISSION, CRUISE CONTROL, POWER WINDOWS LOCKS AND MIRRORS AND A GREAT SOUNDING AM FM CD… ALL STANDARD ON EVEN THE BASE MODEL. BACKED BY THE SECURITY OF KIA’S TEN YEAR ONE HUNDRED THOUSAND MILE WARRANTY PROGRAM AND FIVE YEAR TWENTY-FOUR HOUR ROADSIDE ASSISTANCE THE KIA SEDONA IS A BRILLIANT CHOICE. YOUR NEW KIA SEDONA IS WAITING FOR YOU TODAY AT WENATCHEE KIA FOR AS LITTLE AS 15995. WENATCHEE KIA, ORONDO AND WORTHEN. AFTER REBATE, PLUS TAX LICENSE AND FREIGHT. SUBJECT TO PRIOR SALE. A DOCUMENTARY SERVICE FEE IN AN AMOUNT UP TO $35 MAY BE ADDED TO THE SALE PRICE.
TITLE: NEW FROM 7995
PEOPLE OF SPOKANE, NO LONGER WILL YOU BEAR THE BURDEN OF UNRELIABLE, UNAPPEALING TRANSPORTATION. JUST BECAUSE YOU, LIKE ALL OF US LIVE ON A BUDGET, YOU NEED NOT WORRY, WILL IT START, WILL THE WINDSHIELD WIPERS WORK. WILL MY NEIGHBORS SEE ME BACK OUT OF THE GARAGE. SPOKANE KIA HAS ARRIVED TO DELIVER YOU FROM THE ROLE OF PROVIDER TO YOUR LOCAL MECHANIC. NO LONGER WILL YOU SPEND COUNTLESS HOURS SEARCHING FOR AN AIR FRESHENER THAT WILL COVER THAT OLD CAR SMELL. NO LONGER WILL YOU LIVE WITH NEW CAR ENVY. YOUR NEXT CAR IS NOT ONLY AFFORDABLE… IT’S BRAND NEW. IT NOT ONLY HAS A WARRANTY, IT HAS ONE OF THE BEST IN THE WORLD. IT HAS KIA’S TEN YEAR ONE HUNDRED THOUSAND MILE LONG HAUL WARRANTY PROGRAM. KIA’S FIVE YEAR EMERGENCY ROADSIDE ASSISTANCE PLAN. AT SPOKANE KIA THEY DO ALL THIS STARTING AT JUST 7995. 7995 FOR A BRAND NEW CAR YOU CAN DEPEND ON AND BE PROUD OF. COME SEE US AND LET US SHOW YOU WHY YOUR NEXT CAR IS A NEW CAR. A NEW KIA. SPOKANE KIA, A NORTHWEST KIA MEGASTORE OPEN EVERY DAY WITH OVER 250 NEW KIAS IN STOCK EVERY DAY. SPOKANE KIA, EIGHT BLOCKS EAST OF SULLIVAN ON SPRAGUE. CALL US AT 343 3000. PRICES AFTER REBATE, LIMITED TO DEALER STOCK, SUBJECT TO PRIOR SALE.
TITLE: RIO NOV. 2000
LETS LOOK AT WHAT YOU GET WHEN YOU BUY A USED CAR. YOU GET THAT WEEK OF “ I PAID TOO MUCH, I KNOW I PAID TOO MUCH, I’M STUPID STUPID STUPID! THEN THERE’S “WHAT’S THAT NOISE”. YOU LISTEN, CERTAIN YOU ARE ABOUT TO BE STRANDED LIKE GILLIGAN AND THE SKIPPER TOO. THEN THE WORST HAPPENS. YOU SEE THE SAME CAR FOR THOUSANDS LESS IN SOME AD. THAT’S WHEN YOU KNOW IT, YOUR BURIED ALIVE IN YOUR MECHANICS NEW BEST FRIEND. LET WENATCHEE KIA PAINT A BETTER PICTURE FOR YOU. A BRAND NEW CAR WITH A TEN YEAR ONE HUNDRED THOUSAND MILE LIMITED POWERTRAIN WARRANTY, SORRY MR. MECHANIC. A NEW CAR WITH FREE TWENTY FOUR HOUR ROADSIDE ASSISTANCE. NOT EVEN RUNNING OUT OF GAS, A FLAT TIRE OR LOCKING YOUR KEYS IN YOUR CAR IS GOING TO STRESS YOU OR PART YOU WITH EVEN ONE OF YOUR HARD EARNED DOLLARS.THE BEST PART, YOU GOT THIS BLISSFUL STATE OF NEW CAR OWNERSHIP FOR JUST 7995, YOU ARE PAYING JUST 149.17 A MONTH. YOU BOUGHT A NEW KIA RIO FROM WENATCHEE KIA. YOUR A GENIUS. WHILE OTHERS CAREFULLY LISTEN FOR THAT THUD GRIND RATTLE TIC, YOU CARELESSLY CRANK UP THE TUNES AND PASS YET ANOTHER GAS STATION THINKING, MAN THIS CAR SMELLS GOOD. WENATCHEE KIA ALONG THE RIVER WHERE ORONDO MEETS WORTHEN. AND NOW HERE’S MR. DISCLAIMER… PRICES AFTER REBATE, SUBJECT TO PRIOR SALE. 149.17 A MONTH BASED ON 1500 CASH DOWN OR TRADE EQUITY, 60 MONTHS AT 8.99 ANNUAL PERCENTAGE RATE .TOTAL OF PAYMENTS 8950.20, NEW CAR SMELL, NO ADDITIONAL CHARGE.
TITLE: AND HERE’S THE ONE THAT STARTED IT ALL WITH KIA BACK IN 2000
WHEN YOU BUY YOUR NEW 2001 KIA RIO FROM WENATCHEE KIA, HERE’S WHAT YOU’LL GET. A NEW CAR STARTING AT 7995 OR JUST 149.17 A MONTH.THE PIECE OF MIND IN KNOWING YOU ARE COVERED BY KIA’S TEN YEAR, ONE HUNDRED THOUSAND MILE LIMITED POWERTRAIN WARRANTY, NOW STANDARD EQUIPMENT ON EVERY NEW KIA. FREE NATIONWIDE ROADSIDE ASSISTANCE, TAKING THE STRESS OUT OF A FLAT TIRE OR RUNNING OUT OF GAS. CALL THE EIGHT HUNDRED NUMBER AND A WELL KNOWN SUPERHEROS’ ON THE WAY. GREAT GAS MILEAGE, BECAUSE GAS IS EXPENSIVE AND DRIVING ON A FULL STOMACH IS MORE FUN. AND TALK ABOUT LOOKS, IT’S LIKE A FERRARI WITHOUT THE…ITALIAN STYLING, UNPARALLELED HORSEPOWER AND FINE LEATHER. BUT AT 7995 OR JUST 149.17 A MONTH YOU WILL BE ABLE TO AFFORD A FANCY BOTTLE OF WINE TO GO WITH YOUR SPAGHETTI. ALL THIS CONSIDERED, WHY WOULD ANYONE EVEN THINK ABOUT A USED CAR EVER AGAIN? WENATCHEE KIA, IT’S ABOUT TIME EVERYONE HAD A WELL MADE CAR. AND NOW, HERE’S MISTER DISCLAIMER… $ 149.17 A MONTH BASED ON $1500 CASH DOWN OR TRADE EQUITY, 60 MONTHS AT 8.99 % A.P.R. TOTAL OF PAYMENTS 8950.20, NEW CAR SMELL, NO ADDITIONAL CHARGE. WENATCHEE KIA, ORONDO AND WORTHEN.
TITLE: HOLIDAY TOYS 2 08
REMEMBER THE TOYS YOU HAD WHEN YOU WERE A KID? YOU PROBABLY HAD A STURDY RADIO FLYER WAGON, TRIKE OR OTHER RIDE ON TOY. MAYBE A ROCKING HORSE THAT TOOK YOU FOR RIDES ANYWHERE YOUR IMAGINATION WANTED TO GO, OR A ROCKET SHIP THAT TOOK YOU TO THE MOON. HOOKED ON TOYS CARRIES THE FULL LINE OF RADIO FLYER TOYS JUST LIKE THE ONES YOU USED TO KNOW. DO YOU REMEMBER LINCOLN LOGS, LEGOS AND TINKER TOYS? ALL OF THESE WELL MADE TOYS THAT BUILD A CHILD’S IMAGINATION CAN BE FOUND AT HOOKED ON TOYS. WITH HOOKED ON TOYS LOW PRICES YOU’LL PUT MORE UNDER THE TREE AND WRAP IT FOR FREE AT THEIR GIFT WRAPPING STATION WITH FREE WRAPPING SUPPLIES. HOOKED ON TOYS FOURTEEN FORTY FOUR NORTH WENATCHEE AVENUE.
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TITLE: HELICOPTERS
THIS JUST IN, HUNDREDS OF HELICOPTER SEEN ARRIVING AT HOOKED ON TOYS ON NORTH WENATCHEE AVENUE. THAT’S RIGHT HOOKED ON TOYS HAS RECEIVED A HUGE SHIPMENT OF RADIO CONTROLLED COPTERS FROM AIR HOGS BUT YOU BETTER HURRY, AT THESE HOT LOW PRICES THEY ARE LITERALLY FLYING OUT THE DOOR. YOU WILL FIND RADIO CONTROLLED FUN IN EVERY SIZE AND PRICE RANGE IMAGINABLE AT HOOKED ON TOYS. HELICOPTERS, AIRPLANES, CARS , I EVEN THINK I SAW A RADIO CONTROLLED BACK HOE. IF IT FLIES, DRIVES OR FLOATS AND WORKS BY REMOTE YOU WILL FIND IT AT HOOKED ON TOYS 1444 NORTH WENATCHEE AVENUE, WHERE YOU WRAP YOUR GIFTS FOR FREE.
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TITLE: HI TECH
FLOODING, WATER DAMAGE, FIRE OR WIND DAMAGE. IF YOUR HOME OR BUSINESS IS IN A WRECK, CALL HI TECH. HI TECH FIRE AND WATER RESTORATION. CALL US 24 HOURS A DAY SEVEN DAYS A WEEK AND SPEAK WITH A REAL PERSON WITH REAL ANSWERS. HIGH TECH FIRE AND WATER RESTORATION WILL BE ON THE JOB IN MINUTES USING THE LATEST IN TRAINING AND TECHNOLOGY TO GET THINGS CLEANED UP, DRIED OUT AND BEGIN TO PUTT THE PIECES BACK TOGETHER. WATER REMOVAL, FIRE REPAIRS, WIND DAMAGE EVEN COMPLETE REBUILDS HIGH TECH FIRE AND WATER RESTORATION WILL HANDLE IT ALL. HIGH TECH FIRE AND WATER RESTORATION, A PREFERRED PROVIDER WITH MAJOR INSURANCE COMPANIES, WILL WORK WITH THEM DIRECTLY TO QUICKLY GET YOU WHAT YOU NEED MOST, YOUR HOME OR BUSINESS BACK AS IT SHOULD BE. HI TECH IS ALSO YOUR REMODELING SPECIALISTS, FROM MINOR CHANGES TO ADDITIONS EVEN COMPLETE REBUILDS HI TECH IS YOUR BEST CHOICE. FIRE AND FLOOD RESTORATIONS OR JUST REMODELING FRUSTRATIONS, WHEN YOUR HOUSE IS IN A WRECK, CALL HI TECH. REAL PEOPLE WITH REAL SOLUTIONS 24 HOURS A DAY SEVEN DAYS A WEEK.
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